Fruitilicious Fashion & Design embodies the creative vision of Visual Artist/Designer Zoe Wechter, and Textile Artist Carolyn Wechter – a mother/daughter duo based in Byron Bay, Australia.

Zoe and Carolyn combine their individual strengths to create amazing garments, prints & patterns all exclusive to Fruitilicious Fashion & Design label.

Launched in August 2009, Fruitilicious is already making waves in the Australian Fashion Scene with its inspired use of colour, print and ethnic themes, relaxed coastal glamour and high end bohemian style, this avante garde label fuses a kaleidoscope of colour, prints, beading and adornment, delivering a modern union of fashion and art.

Fruitilicious Fashion & Design Studio Outlet is located at 2/1 Banksia Drive, in the Byron Arts & Industry Park, just 2km from the town centre of Byron Bay. Here you’ll find a diverse enclave of artists and designers representing the eclectic creativity of the Byron Bay region. Parking is free, easy, and it’s an effortless bike ride, stroll or bus trip from Byron CBD

In addition to clothing, Fruitilicious offers a beautiful & individual collection of swimwear, jewellery, homewares and accessories.
Fruitilicious prides itself on offering the fashion industry a unique vision, timeless in design.