THE OCEAN IS OUR HOME, THIS IS WHERE WE ROAM.
REBELS ON THE RUN, WE FOLLOW THE SUN.
Launched in Byron Bay in the summer of 2009, “Fruitilicious” are making waves in the Australian Fashion Scene with their inspired use of colour, print, relaxed 70’s surf chic and urban street style.
Committed to quality and flawless fit, this avant garde label fuses a kaleidoscope of colour, prints, and adornments, delivering a modern union of art infused street wear and soulful surf styles.
Photography by Rikki Kasso
FREE SHIPPING ON ALL ORDERS OVER $100
The salty fibres of Byron Bay,
made into festival, street, & soulful surf